Live345 Privacy Policy – Our Commitment to Protecting Your Personal Data

1Introduction and Scope of This Privacy Policy

This Privacy Policy explains how live345 ("we", "Platform", "live345") collects, uses, stores, protects, and under certain circumstances discloses the personal data you provide when using the live345.best platform and all services contained within it.

This document applies to all individuals who use or have previously used the live345 platform, including registered members, website visitors who have not yet registered, and individuals who have contacted our customer support team. This Policy also covers all interactions with live345 via web browser, whether on a desktop, mobile phone, or tablet.

Live345 operates entirely in Malaysian Ringgit (MYR) and serves users in Malaysia. This Privacy Policy is framed in accordance with internationally recognised data protection principles. By registering an account on live345 or using any part of our platform, you confirm that you have read and agreed to this Privacy Policy in its entirety.

2Personal Data We Collect

2.1 Data You Provide Directly

During the registration process and while using the live345 platform, you provide us with the following information directly:

• The username you chose during registration
• An active Malaysian phone number for account verification
• The password you set (stored in encrypted form — live345 cannot read your password)
• Payment method details you have registered — Touch 'n Go, DuitNow, GrabPay, Boost, ShopeePay account numbers, or your FPX Maybank2u or CIMB Clicks account number (stored in tokenised form, not as full account numbers)
• Full name and Malaysian identity card number (MyKad) when requested for identity verification prior to your first withdrawal
• Written communications you send to the live345 customer support team via Live Chat or email

2.2 Automatically Collected Data

When you use the live345 platform, our systems automatically record the following technical information for security, fraud prevention, and platform performance improvement purposes:

• Your device's IP address for each login session
• Your web browser type and operating system version
• Timestamps of every login, deposit, withdrawal, and gaming activity
• Your in-account betting and game history
• Complete financial transaction history, including deposits and withdrawals
• Cookie and session data (detailed further in Section 7)

2.3 Data We Do Not Collect

Live345 explicitly does not collect, and does not require, the following information from our members: credit or debit card numbers (we support only Malaysian eWallets and online banking), medical or health information, employment or income details, and biometric data such as fingerprints or facial recognition.

3How We Use Your Data

Live345 uses the personal data it collects solely for the following legitimate and necessary purposes:

Live345 does not use your data for any purpose beyond those listed above. You will be notified in advance of any new uses that may arise in future, and you will be given the option to withdraw your consent if that use is based on your consent.

4Data Disclosure to Third Parties

4.1 Core Principle: No Data Sales

Live345 never sells, rents, trades, or shares members' personal data with any third party for marketing, advertising, or any other commercial purpose. This is an absolute commitment from live345, with no exceptions.

4.2 Permitted Disclosures

Under the following limited circumstances, live345 may need to share certain data with specific parties:

• Payment service providers: eWallet providers (Touch 'n Go, GrabPay, Boost, ShopeePay), DuitNow, and FPX services (Maybank2u/CIMB Clicks) receive only the minimum transaction data required to process your payment. They are bound by data protection agreements and Malaysian privacy laws.
• Platform technology provider: Game software providers and technical infrastructure partners may process minimal technical data within controlled, encrypted environments solely for the purpose of operating those services.
• Legal authorities: live345 will disclose required data when mandated by a valid court order, applicable Malaysian law, or to cooperate with legitimate criminal investigations related to fraud or financial crime.

4.3 Cross-Border Data Transfers

In situations where data must be processed by systems or servers located outside Malaysia, live345 ensures that protections equivalent to or greater than Malaysian standards are fully in place before any transfer takes place. No Malaysian member data is transferred to jurisdictions that lack adequate data protection laws.

5Data Security Measures

Live345 invests seriously in data security infrastructure to ensure your information is always protected to the highest standard. The key security measures we have implemented include:

• 256-bit SSL/TLS encryption for all data in transit between your browser and live345 servers
• AES-256 encryption for sensitive data stored in our database, including passwords (stored as bcrypt hashes) and payment details (stored as tokens)
• Role-based access control ensuring staff can only access data that is relevant to their specific duties
• An intrusion detection system that monitors for abnormal activity 24/7
• Regular security audits conducted by qualified independent third parties
• Regular data backup procedures to ensure resilience against data loss
• A comprehensive incident response plan to address any security breaches swiftly

While no system can be guaranteed 100% secure against all cyber threats, live345 is committed to consistently applying industry best practices and updating our security measures in line with evolving threats.

6Data Retention Period

Live345 retains your personal data for as long as necessary to fulfil the purpose for which it was collected and to comply with applicable legal requirements. Specific retention period guidelines are as follows:

• Active account data: Retained for the duration your live345 account is active, plus 7 years after account closure to meet financial record-keeping requirements
• Financial Transaction History: Retained for 7 years from the date of each transaction, in compliance with accounting and financial regulatory requirements
• Customer support communication records: Retained for 3 years from the date of communication for reference and dispute resolution purposes
• Technical log data (IP, timestamp): Retained for 12 months for security and fraud prevention purposes
• Marketing data (if you have consented): Retained until you withdraw your consent

Once the retention period expires or upon an approved data deletion request, live345 will securely erase or anonymise the data using industry-recognised secure data deletion methods.

7Cookies and Tracking Technologies

Live345 uses cookies and similar tracking technologies on our platform for legitimate and necessary purposes. Cookies are small text files stored on your device when you visit live345.best.

7.1 Types of Cookies We Use

• Session cookies: Required to maintain your login session while you use the platform. These cookies are automatically deleted when you close your browser.
• Preference cookies: Saving your preferences such as your chosen language to enhance your experience on future visits.
• Security cookies: Helps detect and prevent fraudulent activity and ensures the security of your login session.
• Analytics cookies: Collecting anonymous statistical information on how users interact with our platform for improvement purposes. This data cannot be used to identify you personally.

7.2 Cookie Controls

You can manage or delete cookies through your web browser settings. Please note, however, that disabling certain cookies — particularly session and security cookies — may affect the functionality of the live345 platform and prevent you from logging in or using certain services properly.

8Your Rights Regarding Personal Data

As a live345 platform user, you hold the following rights regarding the personal data we hold about you. All requests to exercise these rights can be submitted to the live345 customer support team via Live Chat or by emailing support@live345.best:

• Right to Access: You may request a copy of all personal data we hold about you. We will process this request within 30 days.
• Right to rectify: If any data we hold about you is inaccurate or out of date, you have the right to request a correction.
• Right to Erasure: Under certain circumstances, you may request the deletion of your personal data. This request may not be fulfilled in full if live345 has a legal obligation to retain that data.
• Right to restrict processing: You may request that we restrict how we process your data under certain circumstances — for example, while you are disputing the accuracy of that data.
• Right to data portability: You may request a copy of your data in a machine-readable format for the purpose of transferring it to another platform.
• Right to withdraw consent: For data processing that relies on your consent (such as receiving marketing communications), you may withdraw that consent at any time.

9Children's Data Protection

The live345 platform is exclusively for individuals aged 18 and above. live345 does not knowingly collect any personal data from individuals under the age of 18. Should we discover that personal data of a minor has been collected without our knowledge, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian who believes your underage child may have registered an account on live345, please contact us immediately at support@live345.best or via Live Chat 24/7. We will investigate and take appropriate action within 24 hours.

10Amendments to This Privacy Policy

Live345 reserves the right to amend this Privacy Policy from time to time to reflect changes in our privacy practices, new legal requirements, or technological developments that require updates to how we handle data. Any material amendments will be communicated to all registered members via email and in-platform notifications at least seven (7) days before the changes take effect.

For minor amendments that do not affect your fundamental rights, live345 may simply update the "Last Updated" date at the top of this document without prior notice. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Continued use of the live345 platform after any amendment takes effect will be considered acceptance of the revised Privacy Policy.

11How to Contact Us About Privacy

For any enquiries, concerns, or requests relating to this Privacy Policy or how live345 handles your personal data, you may reach us through the following channels:

• Live Chat: Available 24/7 within the live345 platform. This is the fastest way to get a response — typically within minutes.
• Email: support@live345.best — for more detailed written enquiries. We respond within 2 hours during normal business hours.

When submitting a personal data request, please include your live345 account username, the type of request you are making, and any other relevant details to help us process it promptly. All privacy-related communications are handled in both Malay and English by our specially trained team.